You need to have a good understanding of the psychology of your audience in order to deliver a meaningful experience through your website design according to the experts at Web Design Perth.
The boss at Slinky, Peter Brittain says that the human mind has a tendency to gravitate towards novelty – the unknown. Novel experiences do not just capture our attention; they are also an essential need of the human mind. We feel the pull of the world as our brain continues to seek novel experiences.
Once a new experience is known and understood, the brain wanders again to find another unknown to master. From one novel experience to another, the human brain seems to flow through the world exploring new concepts, mastering them and then setting them aside as the attention is drawn to something novel.
And all this happens within seconds!
1. Relevance
Storytelling – The Modern Art of Learning
Your business website will be a success if only you’ll let your audience know why it is important for them to go through this information – usually portrayed through digital marketing stratergies. The learning session that you design needs to be relevant and meaningful to your audience and in order to make the information more relevant to your audience; you need to have a good understanding of their psychology.
A good way to organize information is to design it into a narrative structure. The concept of storytelling has always been one of the most critical parts of social engagement. Stories and myths are not only relatable, but are also a fun way to capture the attention of your audience.
